Zurvo

AI Chatbot for Gyms & Fitness Studios.

An AI chatbot for gyms and fitness studios that answers membership, class, and trial questions on your site 24/7 and captures the lead for your front desk.

3-day free trial · Monthly or annual billing · Cancel anytime

Zurvo AI chatbot for Gyms & Fitness Studios
24/7
Always answering
~5 min
Typical setup
3 days
Free trial

The 5pm rush

Answer the website while your front desk handles the floor.

Peak hours at a gym are peak everything — check-ins stacking up, a class letting out, the phone ringing, and someone at the desk asking about day passes. In a small studio it's worse: the owner is mid-class with a room full of people and no one is answering anything. Zurvo picks up the questions landing on your website — staffed hours versus 24-hour access, drop-in rates, whether tonight's class has a beginner option — the moment a visitor asks. The person researching gyms at 9pm gets an answer from yours instead of the one down the street.

  • Answers membership, class, and hours questions while your team runs the floor
  • Works nights and weekends, when most people actually shop for a gym
Zurvo chat widget open on a fitness studio's website with quick links to common questions

Front-desk questions, answered

What questions can a chatbot answer for a gym?

The ones your front desk repeats all day: membership options and rates, the class schedule, drop-in and day-pass pricing, staffed hours and 24-hour access, personal training, childcare, showers and lockers, what to bring to a first class, and how trials work. Zurvo answers all of it from your own website — your real schedule, your real rates. It answers front-desk questions only: it doesn't write workout programs, give health or injury advice, or tell anyone what training is right for them. That stays with your coaches, where it belongs.

  • Covers memberships, classes, amenities, trials, and first-visit questions
  • Front-desk answers only — training and health questions go to your coaches
A Zurvo widget answer drawn from a gym's own class schedule and membership pages

Honest pricing

Quote your real rates — contracts, freezes, and all.

Membership pricing is where gyms lose trust, and prospects know it. Zurvo gives visitors exactly what you publish: your monthly rates, enrollment fees, contract terms, freeze and cancellation policies, student or family discounts. If your site says a plan is month-to-month, that's the answer; if someone asks about a fitness reimbursement program or a benefit like SilverSneakers, it relays only what your site states about it. It never invents a rate or a promo — and a straight answer about pricing is often the reason someone walks in instead of clicking away.

  • Quotes your published rates, terms, and policies word for word
  • Never makes up a price or discount — if it's not on your site, it says so
Zurvo lead-capture form collecting a prospective member's name and phone on a gym website

More memberships

Turn 'just looking' into a trial request your team can call.

Plenty of people comparing gyms never call any of them — they read your site at night, hesitate, and move on. Zurvo answers what they're weighing, then captures the request: their name and number, whether they want a tour, a trial class, or membership details, and what they're interested in — strength training, group fitness, yoga, personal training. The request lands with your front desk right away, and your team schedules the visit. You can also jump into any conversation live when a prospect wants a real back-and-forth.

  • Captures tour and trial-class requests from visitors who wouldn't have called
  • Sends each request to your team instantly — your front desk does the scheduling
Zurvo leads view showing captured membership and trial-class inquiries with contact details

Know what prospects ask

See the questions your website never answers.

Every conversation is a record of what almost-members want to know. Zurvo shows you the questions it couldn't answer from your site — is there childcare during morning classes, do you allow guests, is there a punch card for drop-ins, do you run a beginners' program in January. When the same gap shows up twice, that's a page worth writing, with memberships waiting behind it.

  • Spot demand for passes, programs, and amenities your site doesn't mention
  • Fix the gaps that make prospects leave without asking
Zurvo AI Insights showing the questions a gym's chatbot couldn't answer

An AI chatbot for your gym or fitness studio.

Zurvo is an AI chatbot for gyms, fitness studios, and boxes that answers membership, class, and trial questions from your own website 24/7 and captures interested visitors as leads. People shop for a gym the way they shop for anything now — at night, on their phone, comparing three tabs — and the gym that answers first usually gets the walk-in. Zurvo answers with your real schedule, your real rates, and your real policies, then uses lead capture to collect the tour or trial-class request so your front desk can schedule it. Human handoff emails you the moment a lead comes in and lets you take over any chat live.

Because every answer is grounded in your own content, it explains your memberships and cancellation policy the way you wrote them — and admits what it doesn’t know rather than inventing a promo you’d have to honor at the desk. It sticks to front-desk territory, too: no training plans, no health advice, just the questions that stand between a visitor and a first visit. AI Insights then shows you what prospects asked that your site couldn’t answer, so your pages keep getting better at selling memberships. If the whole operation is you and a room full of kettlebells, the business owners page covers that setup too.

Zurvo starts at $39/mo after the 3-day free trial — compare plans, start your trial, or see it answer live on the demo.

Frequently asked questions.

How does an AI chatbot help my gym or fitness studio?

It answers the questions prospects have before joining — memberships, class times, day passes, trials, amenities — on your website, around the clock, and captures interested visitors as leads with their name and number. Your front desk follows up and schedules the tour or trial. More inquiries survive peak hours and after-hours, without adding staff.

Can it quote our membership prices and contract terms?

It quotes exactly what you publish: rates, enrollment fees, contract length, freeze and cancellation policies. If a plan's price isn't on your site, it says so and captures the person's details instead of guessing. Keeping your pricing page current is the whole job — the bot does the repeating.

Can it book a class or schedule a tour?

No. Zurvo doesn't connect to your class schedule or booking system. It captures the request — trial class, tour, or membership question, plus name and number — and sends it to your team immediately, so your front desk schedules it and keeps control of the calendar. The visitor gets an instant answer instead of a voicemail.

Will it give workout or health advice?

No. It answers front-desk questions — hours, pricing, classes, what to bring, how trials work — and never gives training, nutrition, or medical advice, or advises anyone on exercising with an injury or condition. Those questions get pointed to your coaches, and the bot captures the person's details so your team can have that conversation properly.

We're a small studio, not a big-box gym. Does this still fit?

That's where it helps most — when the owner teaches the classes, nobody is answering the website. Zurvo trains on your site in minutes, answers with your schedule and your rates, and emails you each lead. Setup is one line of code, and plans start at $39/mo with a 3-day free trial.

Answer every customer, even when your team can't.

See Zurvo answer from your own services, pricing, and policies — and capture the lead when a customer needs you.

3-day free trial · Monthly or annual billing · Cancel anytime