Pricing
Choose a plan that works for your business.
Every plan starts with a 3-day free trial. Upgrade when your traffic does. Choose monthly or save 20% with annual billing — no contracts, cancel anytime.
Launch
For a growing site.
$31 /mo
billed annually — $372/yr
- Grounded answers with citations
- Human handoff + team inbox
- Lead capture + proactive form
- Embeddable widget with help center
- 1 seat
3-day free trial
Growth
For busy support teams.
$71 /mo
billed annually — $852/yr
- Everything in Launch
- AI Insights on what visitors ask
- Analytics dashboard
- Widget customization + help-center hub
- 3 team seats with roles
3-day free trial
Scale
For high-traffic support.
$143 /mo
billed annually — $1,716/yr
- Everything in Growth
- 12,000 answered messages a month
- Largest indexing + upload allowance
- 5 team seats with roles
3-day free trial
Custom
For needs beyond Scale.
Custom
pricing built around your usage
- Everything in Scale
- More messages, pages, and seats
- Limits set around your usage
- Setup help from our team
We reply within one business day.
Included on every plan
Every feature, on every plan.
No feature gates. Every plan gets the same product — higher plans just answer more messages and index more pages.
- Grounded answers with citations
- Human handoff + team inbox
- AI Insights
- Lead capture + proactive form
- Analytics dashboard
- Embeddable widget with help-center hub
- Widget customization
- Run multiple organizations
- Doc uploads: PDF, DOCX, PPTX, TXT, MD
Compare every plan.
Every plan ships with the full feature set. The paid tiers raise your monthly message and crawl allowances. Pay monthly, or save 20% with annual billing — same allowances either way.
| Feature | Launch | Growth | Scale | Custom |
|---|---|---|---|---|
| Monthly price | $39 | $89 | $179 | Talk to us |
| Annual price (save 20%) | $31/mo · $372/yr | $71/mo · $852/yr | $143/mo · $1,716/yr | Talk to us |
| Messages / month | 500 | 3,000 | 12,000 | Custom |
| Pages indexed (capacity) | 100 | 300 | 1,000 | Custom |
| Doc uploads (PDF, DOCX, PPTX, TXT, MD) | ✓ | ✓ | ✓ | ✓ |
| Grounded answers with citations | ✓ | ✓ | ✓ | ✓ |
| Human handoff + team inbox | ✓ | ✓ | ✓ | ✓ |
| AI Insights | ✓ | ✓ | ✓ | ✓ |
| Lead capture + proactive form | ✓ | ✓ | ✓ | ✓ |
| Analytics | ✓ | ✓ | ✓ | ✓ |
| Widget customization + help center | ✓ | ✓ | ✓ | ✓ |
| Team seats (with roles) | 1 seat | 3 seats | 5 seats | 6+ seats |
| Run multiple organizations | ✓ | ✓ | ✓ | ✓ |
Bigger teams & agencies
Manage every client from one place.
Spin up an organization per client, invite the right people with the right role, and switch between them without logging out. It’s built into every plan.
- Run multiple organizations from one login
- Granular team roles per organization
- Keep each client’s data isolated
We’ll help you set up your first few client workspaces.
Testimonials
“Zurvo's become a huge part of how we generate leads and handle customer service. It answers people day and night, even when we're closed, so we capture quote requests we used to miss. Most of my time now is just closing deals instead of answering the same questions on the phone.”
“I'm amazed how accurate the answers are. Zurvo handles the technical questions I used to spend hours on the phone with, then emails me the lead when someone needs a repair. It's saved me a ton of time and money.”
Pricing questions.
What counts as a message?
Every reply your chatbot sends to a visitor counts as one message toward your monthly total. Visitor messages and page views do not count — only the answers your bot generates.
What happens when I hit my message limit?
Your chatbot pauses answering for the rest of the billing cycle. Instead of a normal reply, visitors see a short note that the assistant is unavailable and to try again later. We email you as you approach your limit so it rarely comes as a surprise. Upgrade your plan or wait for your next cycle to resume — nothing is deleted. There is no overage billing; the cap is a hard cap. If you keep hitting it on Scale, ask us about a custom plan with a higher cap.
Is there a free plan?
No. Every account starts with a 3-day free trial instead. The trial runs on any plan and includes limited usage — up to 50 messages and 100 indexed pages — so you can crawl your real content and watch the bot answer before you pay. When the trial ends, you keep the plan you chose.
How does the free trial work?
Every plan includes a 3-day free trial with limited usage: up to 50 answered messages and 100 indexed pages. That is enough to train the bot on your website and test grounded answers, citations, and handoff. The trial applies on both monthly and annual billing and a card is required. After 3 days your plan begins billing on the interval you chose, and you can cancel anytime before then.
Can I cancel anytime?
Yes. There are no contracts. You can cancel yourself from the Stripe billing portal in your dashboard whenever you want, including during your trial. On annual billing you keep access through the end of the year you paid for.
Do you offer annual billing or a discount?
Yes. Annual billing saves 20% versus paying monthly: Launch works out to $31/mo ($372/yr), Growth $71/mo ($852/yr), and Scale $143/mo ($1,716/yr), each billed once a year. The allowances are identical to the monthly plans. Monthly billing is still available if you prefer it.
Can I switch between monthly and annual?
Yes. Pick your interval at checkout, and you can switch later from the billing portal or by contacting support. Annual gives you the 20% discount; monthly keeps things flexible.
What happens to my data if I downgrade or cancel?
You keep your data — your knowledge base, conversations, leads, and settings all stay in place. Downgrading just returns you to that plan’s message and indexing limits.
What if I need more than the Scale plan?
Talk to us. We build custom plans above Scale with a higher message cap, more indexed pages, and more than 5 team seats. Tell us what you need through the contact page and we reply within one business day with a quote.
How many team members can I add?
Launch includes 1 seat (the owner). Growth includes 3 team seats and Scale includes 5, each with roles so you control who can do what. Roles work the same way on every plan. Need more than 5 seats? Contact us for a custom plan.
Can I run more than one chatbot or brand?
Yes. You can run multiple organizations from a single login on any plan, each with its own knowledge base, widget, and isolated data. It is a good fit for agencies and teams managing several sites.
Start your 3-day trial today
Train a chatbot on your own content and see it answer in minutes.
Every plan includes a 3-day free trial. Monthly or annual billing, cancel anytime.