Zurvo
Business Profile

Edit your business profile.

Fine-tune every section of your profile — overview, products, FAQs, contact, policies, team, and more — and save to re-index your FAQs for instant, accurate answers.

Zurvo builds your profile automatically, but you have the final say. Every section is editable, so you can correct a detail, add something the crawl missed, or remove anything wrong. This guide covers editing and saving.

Edit a section

On the Business Profile page, open the section you want to change and edit its fields:

  • Overview — type directly into business name, industry, description, and target customers.
  • Products & Services, FAQs, Team Members — edit an item with the pencil, remove it with the trash icon, or use the Add button to create a new one.
  • Contact Information — fill in phone, email, address, and hours.
  • Policies — write each policy (returns, shipping, warranty, cancellation, privacy, terms).
  • Service Areas and Unique Selling Points — add each entry with the input and Add button, and remove any you don’t want.

Save your changes

When you’re done, click Save Changes (in the top right, or the save bar at the bottom). Zurvo saves your profile and shows a confirmation.

Saving re-indexes your FAQs

Saving does more than store text. In the background, Zurvo re-indexes your FAQs — it re-embeds them into the search index your chatbot uses. That means an FAQ you edit or add can be answered by your chatbot right away, with no extra step. The save doesn’t wait on this; your changes appear immediately and the re-indexing finishes on its own.

Editing versus confirming

Editing changes what a fact says. If instead a fact is already right and you just want Zurvo to trust it, use Mark as correct in its evidence details — see completeness and evidence. Both editing and confirming protect your work: when you’ve set a fact, a later re-crawl won’t quietly overwrite it. Any conflict is surfaced in recent changes for you to decide.

A business profile section expanded in edit mode with editable fields.

Frequently asked questions.

Do my edits take effect right away?

Yes. When you click Save Changes, your profile is updated immediately, and your FAQs are re-indexed in the background so your chatbot can answer from the new wording without you doing anything else.

Can I add items the crawl missed?

Yes. Sections like products, FAQs, team members, service areas, and unique selling points let you add new items by hand, edit existing ones, or remove anything that's wrong.

What happens when I mark an edited fact as correct?

It's treated as confirmed by you. A later re-crawl won't silently overwrite it — if your website says something different, Zurvo flags it in recent changes for you to decide.

Still need help?

Reach out and we'll help you get set up — or start your free trial and see Zurvo on your own site.